Scott CressmanCreative Director

scottcressman.ca

What propels me is working with brands to differentiate, explore and rethink, to effectively share their stories of leadership, culture, and performance and creating engaging experiences that drive measurable change.

There are great corporate stories being told yet many others tend to be the product of rushed and narrow thinking, heavy on crushing messaging and lacking potential to connect meaningfully to change the way people think. Companies still rely more on the traditional to communicate and lag in planning with a quickly faceting digital media ecology to get to the heart of influencing behavior, choice and belief creation.

I live firmly in the two sides of my brain which helps me play well strategically and creatively. The benefit—driving growth for great organizations including Calgary Sports and Entertainment Corporation, Calgary Economic Development, Agrium, Graham, Calgary Flames, Coca-Cola Canada and USA, Kraft Foods Canada, Getty Images, Adobe Systems, Apple, Hewlett Packard, Microsoft, Pfizer, Roche Canada, Astra Zeneca, Canadian Association of Petroleum Producers, Canadian Energy Pipelines Association, Energy Council of Canada, Imperial Oil, Calgary Stampede, University of Calgary, Juvenile Diabetes Association of Canada, Ontario Genomics Institute and Harlequin International.

Teaching new creatives and communicators at the Alberta College of Art + Design and Mount Royal University, enables me to collaborate, listen and connect with a new generation of thinkers and how the world is changing in their context.

I am a founding partner in the Creative Skills Training Council, Creative Leadership Forum, Management Innovation Index and Innovation Ecology.

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