CREATE, SHAPE, DRAW,
AND INSPIRE A CAREER.

GRAPHIC DESIGN  |  ADVERTISING  |  ILLUSTRATION  |  CHARACTER DESIGN

The School of Communications Design (SCD) at the Alberta College of Art and Design offers a NASAD-accredited, professionally oriented, studio-based Bachelor of Design degree program. SCD students have a choice of four streams: Graphic Design, Character Design, Illustration, and Advertising.

Inside SCD, it’s hands on. Learning by book is okay, but ‘learning by doing’ is better. We give you small classes, instructor presence during 6-hour studios, fewer books and more one-on-one support. You get invaluable time with your teachers and peers – for stronger relationships and better understanding.

We ground you in a strong drawing foundation. We provide an essential liberal studies background in design principles, concepts, history and theory. We put you in the studio as much as possible to explore your design greatness. And you get a Bachelor of Design in Visual Communications, which looks great on your resume.

Streams of Study

Graphic Design

Graphic Design

The graphic design stream prepares students to be clear and creative visual communicators who provide powerful strategic solutions for business and society. Students learn problem-solving methods and critical design thinking, typography, editorial and book design, and branding. Senior-year students research and develop design strategies and content, as well as graphic design solutions, for real-world projects including editorial, book projects, digital media, and information design. Students learn to see graphic design as a powerful strategic business tool and a positive and tangible contribution to industry and society.

Advertising

Advertising

The advertising stream prepares graduates to excel as ethically responsible and provocative designers, art directors, and creative directors in the vast and highly competitive advertising industry. Students study concept development, writing and storytelling, the power of craft, and design. The Advertising Stream focuses on original thinking, which entails conceptual inventiveness in mediums that speak to contemporary culture.

Illustration

Illustration

The Illustration stream prepares graduates to create compelling ideas and images that communicate powerfully and clearly. Illustration engages the imagination, incorporating storytelling, psychological insight, problem solving, analytical thought, and creative interpretation of information and ideas. The leading role illustration plays in visual communication, advertising, graphic design, storytelling and narrative structure is studied and supported by a breadth of pertinent studio and liberal studies courses, as well as interaction with industry professionals. Through this program stream, students learn to create and visually express their own unique voice and vision as illustrators and creators of their own intellectual property.

Character Design

Character Design

The character design stream prepares students to excel in character design, storytelling, and sequential narrative. This field encompasses the creation of graphic novels and comics, children’s storybooks, and concept art for film and digital media such as video and online games. Students study traditional and contemporary narrative structure and are encouraged to write original scripts and create their own intellectual property.

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.”

– Massimo Vignelli

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